The Asia Pacific Beauty Expo was held concurrently, bridging the gap between the China mainland and international markets.
Co-hosted by the Greater Bay Area (Hong Kong) Hairdressing and Beauty Industry General Association, Shenzhen Hairdressing, Beauty and Cosmetics Industry Association, and COSMOPROF ASIA, the "Greater Bay Area Beauty Industry Forum" was grandly held on November 13, 2025, during the Asia Pacific Beauty Expo, with the theme of "Connecting Wisdom, Linking the Bay Area, Blooming in Asia". It was our great honor to invite Mr. Hu Jianmin, MH, JP, Deputy Secretary for Constitutional and Mainland Affairs of the Hong Kong SAR Government, to serve as the officiating guest. Together with 10 presidents of beauty industry associations in the Greater Bay Area, he attended the launching ceremony of the "GBA 9+2 Beauty Industry Interactive Development Platform" to witness the platform's launch. This marks the first time that a "two-way channel" has been established for the hairdressing and beauty industry in the Greater Bay Area: it not only helps Hong Kong and Macao brands explore the mainland market, but also assists mainland enterprises in expanding to the international market through Hong Kong and Macao.
↑Mr. Hu Jianmin, MH, JP, Deputy Secretary for Constitutional and Mainland Affairs of the Hong Kong Special Administrative Region (HKSAR) Government
GBA 9+2 Beauty Industry Interactive Development Platform
Proposed by the Greater Bay Area (Hong Kong) Hairdressing and Beauty Industry General Association, the platform was officially established in 2025 in collaboration with beauty industry associations from 15 cities including Hong Kong, Macao and the Pearl River Delta. It aims to break down barriers in standards, talent and markets among cities in the Greater Bay Area, build an interactive platform for the GBA's beauty industry, and continuously conduct in-depth research for the industry in aspects such as trend analysis, talent cultivation and mobility.
Case Sharing of Japanese Artisan Spirit
A parallel session titled "Artisan Spirit in the Beauty Industry: Sharing Successful Cases from Scientific Research to Brand Building" was held. It was delivered by Mr. Keiichiro Kasai, a renowned Japanese hair regeneration expert and author of "The AGA Treatment Revolution", and Ms. Kazuko Takagi, President of the Central Japan Beauty College. They analyzed how to translate a scientific research technology into a best-selling brand, and engaged in discussions with the local industry on the standardization of high-end services and solutions for cross-border intellectual property protection – an event that drew a large attendance of beauty industry practitioners from the Greater Bay Area.
↑Mr. Keiichiro Kasai, a renowned Japanese hair regeneration expert
Leaders' Forum of the Beauty Industry: Breaking Regional Barriers to Build a Unified Market
Subsequently, a roundtable forum themed "How to Break Regional Barriers and Build a Unified Beauty Industry Market in the Greater Bay Area" was held. Six presidents of municipal industry associations engaged in a joint discussion on stage, conducting a brainstorming session around five core topics: "industry standards and policies, talent cultivation and mobility, crises and challenges, complementary advantages, and breaking regional barriers".
The guests attending the forum include:
Ms. Yip Wai Man, Co-Chairman, Greater Bay Area (Hong Kong) Hairdressing and Beauty Industry General Association
Ms. Luk Wai Fong, Co-Chairman, Greater Bay Area (Hong Kong) Hairdressing and Beauty Industry General Association
Ms. Gao Ying, President, Shenzhen Hairdressing, Beauty and Cosmetics Industry Association
Ms. Guo Huiying, President, Dongguan Beauty, Hairdressing and Cosmetics Industry Association
Ms. Cheng Jing, President, Huizhou Beauty, Hairdressing and Cosmetics Industry Association
Ms. Huang Liyan, President, Shanwei Beauty and Hairdressing Industry Association
↑From left to right：
Ms. Luk Wai Fong, Co-Chairman, Greater Bay Area (Hong Kong) Hairdressing and Beauty Industry General Association
Ms. Guo Huiying, President, Dongguan Beauty, Hairdressing and Cosmetics Industry Association
Ms. Gao Ying, President, Shenzhen Hairdressing, Beauty and Cosmetics Industry Association
Ms. Yip Wai Man, Co-Chairman, Greater Bay Area (Hong Kong) Hairdressing and Beauty Industry General Association
Ms. Cheng Jing, President, Huizhou Beauty, Hairdressing and Cosmetics Industry Association
Ms. Huang Liyan, President, Shanwei Beauty and Hairdressing Industry Association
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